originally from switzerland, valerie left home early to study international relations and later peace studies and conflict resolution in different parts of the world. after working for a few internet ventures, getting married and settling in tel-aviv, having two boys (and by now a third) and not really finding herself in the job world, she decided to give her long-lingering fabric passion and creative bug a chance, took classes in pattern-making, sewing techniques and natural dying and opened her online store.